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Persuasive Landing Pages | Less is More
Prepare For Takeoff By opting to send interested parties to a streamlined “topic” page instead of your company website you have decided to control the content that they see. You’ve decided to steer...
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Persuasive Landing Pages | Less is More Part 2
Call to Action Now to the tricky business of crafting an impeccable landing page. A powerful ‘call to action’ is the seed from which your entire landing page design will grow. “Sign Up”, “Download...
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How is Google ranking your law firm? An introduction to ‘crawling’.
To build its search lists and evaluate a Google ranking for your website, the search engine embarks on a process called ‘crawling’. Evaluating millions of web pages at a time, Google builds a list of...
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The SOLICITORS Group CPD Training
We are looking forward to Law Autumn Olympia exhibition, organised by the SOLICITORS group as part of their CPD training services from the 25th to the 27th of September in Kensington, London. You can...
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What is a social media strategy?
Several years ago the story of the social media revolution had the world in its grip, promising a brave new world full of connections, networks and exciting new opportunities. While the fanfare and...
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Cultivating Clients with Email and Newsletters from your Law Firm
By developing a relationship with your potential clients over a period of time you stand the best chance possible of securing their business. Targeting these clients with relevant, useful email...
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Legal Content for your Law Firm Website
Publishing legal content on the web has been made incredibly simple thanks to platforms like WordPress that allow anyone to put together a simple blog with ease. Legal blogging can be an incredibly...
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Turn LinkedIn Interactions into Real Conversations
The benefits of social media for law firms have been well documented in our previous blogs but one aspect that remains under-appreciated is the manner in which law firm social media strategies convert...
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A Guide to Using Images for Legal Websites
Image and picture content is a great way to make the right impression for visitors to your law firm website. All too often, legal websites are walls of dry, dull-to-view text which not only put off...
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Five Tips for Law Firm Website Optimisation for Google
Search engine optimisation is one of the most powerful tools available to increase the amount of visitors to legal websites. In the past, it was sufficient for law firm websites to merely exist but as...
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